The product line LECHUZA, from geobra Brandstätter GmbH & Co. KG, based in Zirndorf, Germany, has been on the market since 2000. LECHUZA inspires both professional interior landscapers and end consumers with cleverly designed solutions for planters and accessories.
The idea for the product was the result of a concept by the company’s owner Horst Brandstätter. He was looking for stylish planters to use indoors and outdoors, with long-term irrigation for his private use. He was unable to find any planters like this on the market, so he assigned his team of developers to find an appropriate solution: LECHUZA was born.
The new department of the Brandstätter Group has grown continuously since then. In 2006, LECHUZA was already exporting to more than 50 countries worldwide. To meet the increasing demand, the production facilities in Dietenhofen, Germany are continuously extended and adapted.
The Brandstätter Group has been renowned as a leader in plastic injection molding for more than three decades as a result of its other brand PLAYMOBIL. PLAYMOBIL is popular amongst kids for its high-quality plastic toys. LECHUZA, the new brand of this successful group, is on a positive growth path. LECHUZA has been able to position itself as a premium brand for planters and accessories in a highly competitive market. The growing end-consumer business and accompanying POS activities are strengthening the brand profile and, with it, the specific demand for the innovative planters with sub-irrigation system.